a man and woman standing in a grassy area next to a body of water

Providing support

At American Family Insurance, our customers are at the center of everything we do. Our decisions are guided by their needs and aspirations, and we believe that by protecting their dreams through the products we offer, we can help make meaningful impact in their lives and in the communities we serve.

A source of strength and stability

Stronger Communities, Stronger Business – When we invest in resilient and thriving communities through the inherent promise in our products and in the partners we support, we’re contributing to a healthier economic environment where our customers, employees and agency owners live and work. When our company is able to profitably grow and maintain a strong capital position, we’re able to reinvest and add value for our customers and communities. And that enables us to deliver on our mission to inspire, protect and restore dreams.
a girl in a library

Dreams Foundation

We prioritize initiatives that foster resilient and thriving communities that are aligned with our organizational efforts.

a person wearing glasses and a headset using a laptop

DreamBank

A community space dedicated to the pursuit of dreams. Sign up for a free event, stop by to explore our exhibit, or just come use our space to get some work done.