American Family Insurance and UW-Badgers
Welcome, Badger fans! As a proud partner of University of Wisconsin Athletics, visit us here for exclusive promotions, content, announcements, news and more!
Win a Dream Football Game Day Experience
American Family Insurance wants to give you and three friends a dream game day
experience. Enter the Badgers Dream Day Sweepstakes for a chance to win (4) tickets to a
game of your choice, pre-game field access, exclusive merchandise and more for a 2026
home football game!
UNCUT Madison
American Family Insurance is proud to support UNCUT Madison in their mission of lifting up, protecting and empowering the voices of student-athletes. A student-run nonprofit, UNCUT Madison provides a platform that gives student-athletes the space to be their authentic selves and share stories that go beyond their jerseys.
Spotlight on UNCUT
Everyone has a story — and UNCUT Madison is giving student athletes the opportunity to tell theirs. Learn how the student-run nonprofit is paving the way for authentic storytelling from founding members Olivia Hancock, Maema Njongmeta and Dana Rettke.
UNCUT Madison joins forces with American Family to create series on mental health
An athlete-led, 501(c)(3) non-profit media platform UNCUT Madison has teamed up with American Family Insurance to create an original five-part series that sheds light on mental health through the lens of collegiate athletics.